The University of Salford has commissioned Fudge to design and build
a dedicated web presence for its MediaCityUK project and activities.

The University is committed to creating an innovative new Higher Education centre
on the MediaCityUK site in Salford Quays. The centre, which will focus on employer
-led and postgraduate learning and research collaboration as well as undergraduate
courses, will act as a gateway to the main campus just one mile away. The centre’s
state-of-the-art facilities will include a broadcast zone; digital media zone; virtual
laboratory; digital performance space and creative spaces for use in academic
teaching, project-based learning and user-centred design and innovation.

Fudge will work with the University of Salford to develop a substantial, specialist
area linked to the main University website which will showcase the University’s
strengths; present the state-of-the-art facilities available; highlight the range of
learning opportunities and communicate the range of partnership opportunities
created as a result of the project.

To reflect the community and student-focused nature of this new web development,
the University is currently recruiting two creative and technology students who will
make a major contribution to the content and infrastructure of the site.

Due to be completed in 2011, the MediaCityUK site at Salford Quays will be
the new home for five national BBC departments, plus all the BBC’s existing
Manchester operations, MediaCityUK will also act as a magnet to other major
media organisations. The University of Salford is the first organisation to take
space at MediaCityUK after the BBC. It was also the first Higher Education
Institution in Greater Manchester to sign a partnership agreement with the BBC.

Phil Jeffs, Fudge’s Technology Director, said of the appointment…

“We’re really excited to be working with the University and MediaCityUK. The
project presents many challenges from both a technical and user experience
point of view. We’re lucky to be working with a client that understands technology
and is willing to push the boundaries.”

The University’s MediaCityUK Director, John Holland, added…

“We chose Fudge because they came up with a great concept and have a
unique approach to agile development. We’re confident that they will deliver
a website that is in tune with the cutting-edge ethos of our MediaCityUK project.
We’re also looking forward to making the most of our own creative talent by
gaining the input of our students.”

Back